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Debenhams is partnering with former Virgin Active co-founder Frank Reed to launch in-store
gyms as part of the retailer’s strategy to attract more customers and a younger female
base.
news •
26 Oct 2017
Female-friendly fitness operator Sweat! has closed its doors, just nine months after it revealed
ambitious plans to roll out a network of in-store gyms at Debenhams retail stores.
news •
24 May 2019
Retailer Debenhams and fitness operator Sweat! have unveiled the opening date for the first of a
chain if instore gyms.
news •
07 Aug 2018
Following the news that JD Sports plans to incorporate a JD Gym into its major
Newcastle store, retail and health club rival Sports Direct is eager to not be
outdone and will reportedly also incorporate branded gyms above three new
stores.
news •
29 Jul 2014
Asda’s plans to add in-store gyms as part of a push into the growing fitness market have
been held up as the supermarket battles to reverse the worst sales performance in its 50-
year history.
news •
08 Dec 2015
The CEO of fitness operator Sweat! tells
us about partnering with Debenhams to
create a chain of in-store gyms
HCM issue 9 2018
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New research has found BMI to be a highly inaccurate measure of childhood obesity, leading current thinking and policy based on it into question
HCM magazine
Now mental health is the number one reason for people to join a
health club, do fitness professionals need a grounding in counselling
to offer a more holistic service? Kath Hudson asks the experts
HCM magazine
Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you.
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HCM magazine
Industry suppliers are responding to the exponential increase in
consumer demand for strength training with a raft of new and
innovative launches and concepts, as Steph Eaves reports
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